Five days in Hong Kong feel like a separate reality. Here, neon signs reflect in the water of the "pearl" Victoria Harbour, retro trams pass by glass skyscrapers, and a business meeting can be followed by a tea ceremony at a monastery or a traditional jong boat with red sails.
The three-day event recorded continued year-on-year growth, welcoming more than 23,500 attendees. A total of over 44,000 high-value business meetings were facilitated during the show, highlighting China’s continued appeal and strong growth momentum in global travel industry cooperation.
In the world of events and destination management, every project begins with a carefully designed plan. But anyone who has spent enough time in this industry knows that success is not defined only by what goes according to plan — it is often defined by what happens when things do not.
“There are moments on the Nile — just before sunrise — when the light turns the water into liquid gold and the palm trees become silhouettes against the sky. In those quiet minutes, I always think about the thousands of years that came before us.
There are places where history is not just a story told to visitors, but an integral part of the hospitality experience itself. Several of the country's most intriguing buildings—constructed in different eras and witnesses to significant moments in the land's history—have been given new life as luxury hotels.
The MICE landscape in 2026 feels like it’s in the middle of a reset. The usual destinations are still in play, still dominating conversations, but they’re no longer the default in quite the same way. There’s a pause happening. A reconsideration.
Morocco is increasingly emerging as a leading destination for sustainable MICE experiences, where rich cultural heritage meets a growing commitment to responsible tourism. At Visit Morocco Travel & Events, sustainability is not a trend, it is a core principle guiding how we design and deliver events across the country.