Publications
The AI Revolution in MICE: Moving from Social Networking to the Era of Recommendation Feeds and Agentic Search
The Business Travel and MICE landscape is witnessing its most significant shift since the dawn of the internet. As traditional marketing funnels lose their edge, Artificial Intelligence is rewriting the rules of engagement. From how planners discover venues to how delegates experience content, we are moving beyond "who you follow" to "what the algorithm knows you need."
Uzbekistan's MICE Ascent
In recent years, Uzbekistan has made significant strides in developing its MICE sector. Government support for tourism, simplified visa procedures, and active participation in international professional exhibitions and forums have fueled growing interest from foreign companies and event planners.
China Connections at ITB Berlin 2026: Chinese Night & Buyer Matchmaking
From 3–5 March 2026, ITB Berlin celebrates its 60th anniversary. Spanning 160,000 sqm, welcoming exhibitors from 180+ countries and regions and attracting over 100,000 travel professionals, ITB Berlin remains the world’s leading B2B travel trade show and a global hub for industry dialogue and cooperation.
AIME 2026 opens with record numbers and focus on industry leadership
AIME has today opened its 2026 edition, recording record growth in buyers and exhibitors and highlighting strong progress toward its long-term sustainability commitments under the Net Zero Carbon Events initiative.
Read in the next issue
Winter 2026
WE ARE 10 YEARS OLD!
MICE&MORE Team around the world
Best gastronomic experiences worldwide
Mantera Supreme: a unique luxury hotel on the black sea coast
Shanghai business center, business missions and chinese exhibition in Russia
A prestigious hotel for vivid memories in Dubai
Arctic glamping for mice groups
How host connects theatre and 5* hotels
Mice and business travel trends in India
Partners
Reviews
Ameir SHUBBER
Oman Branch Manager, Pure ArabiaI wanted to personally thank you and your team for your wonderful collaboration in organizing the Discover Oman FAM Trip. It was a real pleasure working together, and I truly appreciate all your efforts in making this journey such a success.
The trip was filled with amazing moments — from exploring Muscat’s charm and snorkeling at the Daymaniyat Islands, to the magical desert sunset dinner and the serene mountains and Salalah experiences. I’m sure your coverage will beautifully capture the essence of Oman and the spirit of the program.
Once again, thank you for your enthusiasm, professionalism, and partnership — it was a joy to work with you and your team.
Abdul Ghori
Head of Commercial – MICE & Groups – Middle EastIt was our pleasure to host MICE&more and this amazing opportunity to work together with key players in the MICE market. There is a saying… “Great minds think alike” and this was exactly the outcome we were looking for. So thank you once again and I believe, many more to come with MICE&more.
Ahmet Şahin
Managing Partner, Blue MICE DMC (Turkey)I enjoy collaborating with the MICE&more and introducing professionals to the MICE possibilities of our region. Together we have already made several trips to Turkey and Northern Cyprus, and visited the exhibition ITF 2023 in Istanbul. I'm sure there will be a continuation.
Albina Sari
Sales Supervisor, отель LUJO 5*, BodrumI would like to thank you for organizing our first common project - a familiarization trip for MICE&more subscribers. The concept Art & Joy of the LUJO hotel is non-standard. We organize a recreation as an art. In this regard, the profile of our partners is of no small importance and must coincide with our vision. The requests which we receive from famtrip’s participants indicate that we are on the same wavelength.
Aziz Badir
Managing Partner, Perfect Journeys DMC (Oman)We hosted MICE&more famtrip in September 2023 to promote Oman as a destination for the MICE industry as it was only emerging in our market. Following recommendations of MICE&more we could pick and choose potential hosted buyers who would potentially recommend Oman to their corporates. After the trip we got a full coverage of the trip with beautiful pictures. Since then we received many inquiries and though it is still hard to win the tenders, our name is in the market.
Azza Zaghoul
CEO Melc Travel GroupWe would like to thank the entire MICE&more team for their professional cooperation, great stories and marketing campaigns they run online, and for recommending Melc Travel Group for organizing events in Egypt.
Ali Amrala
CEO of Visit Bahrain DMCOur slogan is: "Welcome home." While preparing a famtrip for MICE&more subscribers, we proposed the original concept of “FAMtrip as FUNtrip”. We tried to add emotions to the business program and are glad that we managed to create this together. I know our guests have fallen in love with Bahrain.