Publications
Etihad Airways and Southwest Airlines announce loyalty partnership
Etihad Guest, the award-winning loyalty programme of the UAE’s national airline, Etihad Airways, and Rapid Rewards, the loyalty programme of Southwest Airlines, the leading carrier for nonstop domestic travel in the US, have announced a loyalty partnership allowing members to earn and redeem across both airlines’ networks.
Tianjin Joins CIMX 2026 as Official Destination Showcase Partner, Taking its Business Tourism and Events Offering to the Global MICE Stage
Tianjin is the latest destination to join CIMX 2026’s growing network of Official Destination Showcase Partners, bringing its business tourism and events offering to the global MICE stage.
ITB China 2027 Buyer Meetup Series Kicks Off in Wuhan – Registration Now Open!
The ITB China 2027 Buyer Meetup Series is officially launching, bringing together travel agencies, tour operators and industry professionals across key regional markets for industry insights, face-to-face networking and new business opportunities.
“Content, commerce and communication” – the formula of a successful event, according to David Ruetz
Over the past six decades, ITB has grown from a single trade show in Berlin into one of the world’s leading travel industry brands. For Messe Berlin, it has become a core part of its international portfolio.
“Hong Kong feels more confident and more accessible”
Beverly Au Young, Director Middle East & Central Asia at the Hong Kong Tourism Board, talks about Hong Kong as a MICE destination, the “Only in Hong Kong” campaign and the experiences that make the city unique. We have known each other for many years, and it was a real pleasure to meet again at The Mira Hong Kong during a fam trip.
Read in the next issue
Winter 2026
MUSIC&more is the first immersive issue of the MICE&more magazine!
Music is a crucial component of culture and a unifying factor since the dawn of our civilization. In the new issue, we’ll talk about how music influences us, creates the atmosphere, and becomes an impulse for travel. We’ll discuss music in the event industry and, of course, inspire you with new projects.
Also, inside the issue, you’ll find a special project in which our founder will present three musical genres — ethnic, classical, and disco.
Also, inside the issue, you’ll find a special immersive project in which our founder Lina Moskvina will present three musical genres — ethnic, classical, and disco.
Partners
Reviews
Ameir SHUBBER
Oman Branch Manager, Pure ArabiaI wanted to personally thank you and your team for your wonderful collaboration in organizing the Discover Oman FAM Trip. It was a real pleasure working together, and I truly appreciate all your efforts in making this journey such a success.
The trip was filled with amazing moments — from exploring Muscat’s charm and snorkeling at the Daymaniyat Islands, to the magical desert sunset dinner and the serene mountains and Salalah experiences. I’m sure your coverage will beautifully capture the essence of Oman and the spirit of the program.
Once again, thank you for your enthusiasm, professionalism, and partnership — it was a joy to work with you and your team.
Abdul Ghori
Head of Commercial – MICE & Groups – Middle EastIt was our pleasure to host MICE&more and this amazing opportunity to work together with key players in the MICE market. There is a saying… “Great minds think alike” and this was exactly the outcome we were looking for. So thank you once again and I believe, many more to come with MICE&more.
Ahmet Şahin
Managing Partner, Blue MICE DMC (Turkey)I enjoy collaborating with the MICE&more and introducing professionals to the MICE possibilities of our region. Together we have already made several trips to Turkey and Northern Cyprus, and visited the exhibition ITF 2023 in Istanbul. I'm sure there will be a continuation.
Albina Sari
Sales Supervisor, отель LUJO 5*, BodrumI would like to thank you for organizing our first common project - a familiarization trip for MICE&more subscribers. The concept Art & Joy of the LUJO hotel is non-standard. We organize a recreation as an art. In this regard, the profile of our partners is of no small importance and must coincide with our vision. The requests which we receive from famtrip’s participants indicate that we are on the same wavelength.
Aziz Badir
Managing Partner, Perfect Journeys DMC (Oman)We hosted MICE&more famtrip in September 2023 to promote Oman as a destination for the MICE industry as it was only emerging in our market. Following recommendations of MICE&more we could pick and choose potential hosted buyers who would potentially recommend Oman to their corporates. After the trip we got a full coverage of the trip with beautiful pictures. Since then we received many inquiries and though it is still hard to win the tenders, our name is in the market.
Azza Zaghoul
CEO Melc Travel GroupWe would like to thank the entire MICE&more team for their professional cooperation, great stories and marketing campaigns they run online, and for recommending Melc Travel Group for organizing events in Egypt.
Ali Amrala
CEO of Visit Bahrain DMCOur slogan is: "Welcome home." While preparing a famtrip for MICE&more subscribers, we proposed the original concept of “FAMtrip as FUNtrip”. We tried to add emotions to the business program and are glad that we managed to create this together. I know our guests have fallen in love with Bahrain.