ITB China Travel Trends Report 2025/26 Launch
The ITB China Travel Trends Report 2025/26 has been officially released by ITB China in partnership with two leading data authorities —Tourism Economics and Trip.com Group.
The report examines structural shifts and evolving trends across three core areas of the China-related travel ecosystem: outbound travel, meetings, incentives & events (MICE), and inbound travel to China. Combining robust data insights with expert industry commentary, the report maps the next phase of growth and opportunity emerging across the Chinese travel landscape.
Another publications
CIMX 2026 Concludes First Edition with 6,000 Business Meetings, Boosting Global MICE Collaboration
Three dynamic days of business, innovation and global connections marked a landmark debut for China International MICE Exchange (CIMX) 2026, which concluded today at the China National Convention Center Phase II in Beijing.
ITB China Reveals International Themed Travel Pavilion Lineup and Activities in Leshan
From 3–6 December 2026, ITB China will participate in the 2nd International Travel Services Conference & Trade Exhibition in Leshan, Sichuan, organized by the China Association of Travel Services (CATS), a long-standing partner of ITB China.
CIMX 2026 Makes Its Debut in Beijing
The inaugural edition of the China International MICE Exchange (CIMX) officially opened on 3 November at the China National Convention Center Phase II in Beijing, marking the launch of a new international marketplace connecting China's MICE industry with the global business events community.
Dunes Expo have been rescheduled to 20–23 January 2027
The Dunes Outdoor Show is Saudi Arabia’s first and only dedicated exhibition for outdoor recreation, adventure sports, and adventure tourism. It is a comprehensive platform that brings together brands, service providers, destinations, and enthusiasts under one roof—connecting the entire outdoor ecosystem in the Kingdom.
CIMX 2026 Opens Soon: The Global MICE Community Gathers in Beijing
The inaugural China International MICE Exchange (CIMX) will take place from 3–5 November 2026 at the China National Convention Center Phase II in Beijing, bringing together 150 exhibitors representing China and markets across Asia, Europe, Middle-East and Africa, alongside 350 hosted buyers spanning corporate planners, MICE agencies, travel and incentive specialists, and association representatives, as well as 5,000 industry professionals from China and international markets.
Previous publications
Moon Dubai promises to be a new global attraction
In Dubai, work continues on the implementation of Moon Dubai - a large-scale resort in the shape of the moon, which promises to become a new global attraction. Its cost is estimated at $5-7 billion. The construction of the facility is planned to be completed by 2027.
ZULAL Wellness Resort partners with Qatar Airways Privilege Club
Zulal Wellness Resort, the Middle East’s most iconic wellness destination by Chiva-Som, proudly announces its exclusive partnership with Qatar Airways Privilege Club, becoming the first wellness resort to offer Avios through the Card-Linked Offers programme.
Beijing Named Host City for ITB China’s MICE Meeting Point 2025
The Beijing Municipal Bureau of Culture and Tourism and ITB China have announced a new strategic partnership to advance international cooperation in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.