ITB China Travel Trends Report 2025/26 Launch
The ITB China Travel Trends Report 2025/26 has been officially released by ITB China in partnership with two leading data authorities —Tourism Economics and Trip.com Group.
The report examines structural shifts and evolving trends across three core areas of the China-related travel ecosystem: outbound travel, meetings, incentives & events (MICE), and inbound travel to China. Combining robust data insights with expert industry commentary, the report maps the next phase of growth and opportunity emerging across the Chinese travel landscape.
Another publications
COITM Teams Up with Beijing’s Chaoyang District for Innovative 2026 Inbound and Outbound Cultural Tourism Festival
BEIJING (June 3, 2026) – The China Outbound & Inbound Travel Market (COITM) has officially partnered with the Beijing Chaoyang District Bureau of Culture and Tourism, and National Agricultural Exhibition Center to launch the 2026 Inbound & Outbound Cultural Tourism Festival.
CIMX Announces Hainan as Official Destination Showcase Partner
CIMX continues to expand its network of premium MICE destinations, partnering with Hainan Free Trade Port to elevate the high-end MICE market. Partnership formalized during ITB China 2026, reinforcing Hainan’s potential as a high-value MICE destination ahead of CIMX in Beijing from 3-5 November 2026.
ITB China 2026 Opens in Shanghai with 20% Growth
As the leading B2B platform dedicated to China’s travel market, this year’s ITB China has expanded further, reflected in a 20% year on year increase in net exhibition space, fully booked show floors, more than 900 travel organizations and companies from 85 countries and regions, alongside 1,700 hosted buyers and 280 media representatives.
Previous publications
Moon Dubai promises to be a new global attraction
In Dubai, work continues on the implementation of Moon Dubai - a large-scale resort in the shape of the moon, which promises to become a new global attraction. Its cost is estimated at $5-7 billion. The construction of the facility is planned to be completed by 2027.
ZULAL Wellness Resort partners with Qatar Airways Privilege Club
Zulal Wellness Resort, the Middle East’s most iconic wellness destination by Chiva-Som, proudly announces its exclusive partnership with Qatar Airways Privilege Club, becoming the first wellness resort to offer Avios through the Card-Linked Offers programme.
Beijing Named Host City for ITB China’s MICE Meeting Point 2025
The Beijing Municipal Bureau of Culture and Tourism and ITB China have announced a new strategic partnership to advance international cooperation in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.