ITB China Travel Trends Report 2025/26 Launch
The ITB China Travel Trends Report 2025/26 has been officially released by ITB China in partnership with two leading data authorities —Tourism Economics and Trip.com Group.
The report examines structural shifts and evolving trends across three core areas of the China-related travel ecosystem: outbound travel, meetings, incentives & events (MICE), and inbound travel to China. Combining robust data insights with expert industry commentary, the report maps the next phase of growth and opportunity emerging across the Chinese travel landscape.
Another publications
City Destinations Alliance elects new board members during international conference in Helsinki
On April 22, 2026, during the City Destinations Alliance International Conference & General Assembly in Helsinki – gathering an international audience of destination leaders and tourism professionals from across Europe – the association’s members elected new Board representatives and Vice-President.
Zhejiang Named Official Partner Province of ITB China 2026 for China Inbound Travel
From cultural heritage to digital innovation: Zhejiang strengthens its global tourism positioning through a strategic partnership with ITB China 2026, aiming to expand inbound travel cooperation and international visibility.
Eight decades of soaring high: Ethiopian Airlines Marks 80 Years of Service
Ethiopian Airlines marks 80 years of service today, 08 April 2026 Commemorating the historic milestone, Ethiopian Airlines Group CEO Mr. Mesfin Tasew officially announced the beginning of the airline’s 80th year service anniversary celebrations at a press conference held at Ethiopian Skylight Hotel.
Previous publications
Moon Dubai promises to be a new global attraction
In Dubai, work continues on the implementation of Moon Dubai - a large-scale resort in the shape of the moon, which promises to become a new global attraction. Its cost is estimated at $5-7 billion. The construction of the facility is planned to be completed by 2027.
ZULAL Wellness Resort partners with Qatar Airways Privilege Club
Zulal Wellness Resort, the Middle East’s most iconic wellness destination by Chiva-Som, proudly announces its exclusive partnership with Qatar Airways Privilege Club, becoming the first wellness resort to offer Avios through the Card-Linked Offers programme.
Beijing Named Host City for ITB China’s MICE Meeting Point 2025
The Beijing Municipal Bureau of Culture and Tourism and ITB China have announced a new strategic partnership to advance international cooperation in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.