ITB China Travel Trends Report 2025/26 Launch
The ITB China Travel Trends Report 2025/26 has been officially released by ITB China in partnership with two leading data authorities —Tourism Economics and Trip.com Group.
The report examines structural shifts and evolving trends across three core areas of the China-related travel ecosystem: outbound travel, meetings, incentives & events (MICE), and inbound travel to China. Combining robust data insights with expert industry commentary, the report maps the next phase of growth and opportunity emerging across the Chinese travel landscape.
Another publications
ITB China 2026 Spotlights Outdoor & Sports Tourism Growth
Travel is increasingly defined by themes and experiences. From hiking, skiing, diving and cycling to global events such as marathons, Formula 1 and Grand Slam tournaments, outdoor and sports tourism is reshaping how and why people travel.
Luxury Travel at ITB China 2026: A Market in Evolution
At ITB China (26 - 28 May) in Shanghai, luxury travel moves into focus as China’s premium consumers shift toward experiences, wellness, and personalisation. A new dedicated segment explores how culture, technology, and lifestyle are reshaping premium travel demand.
Professor Drahoš Receives Award for Long-Term Contribution to Meetings Industry
Prague Convention Bureau, organization which acts as an umbrella entity for Prague's meetings industry, together with representatives of the City of Prague and the Ministry of Regional Development, in line with established tradition awarded leading Czech scientists, professors, doctors and other leading experts for their merits in bringing major international events to the Czech metropolis.
Previous publications
Moon Dubai promises to be a new global attraction
In Dubai, work continues on the implementation of Moon Dubai - a large-scale resort in the shape of the moon, which promises to become a new global attraction. Its cost is estimated at $5-7 billion. The construction of the facility is planned to be completed by 2027.
ZULAL Wellness Resort partners with Qatar Airways Privilege Club
Zulal Wellness Resort, the Middle East’s most iconic wellness destination by Chiva-Som, proudly announces its exclusive partnership with Qatar Airways Privilege Club, becoming the first wellness resort to offer Avios through the Card-Linked Offers programme.
Beijing Named Host City for ITB China’s MICE Meeting Point 2025
The Beijing Municipal Bureau of Culture and Tourism and ITB China have announced a new strategic partnership to advance international cooperation in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.