CIMX 2026 Opens Soon: The Global MICE Community Gathers in Beijing

The inaugural China International MICE Exchange (CIMX) will take place from 3–5 November 2026 at the China National Convention Center Phase II in Beijing, bringing together 150 exhibitors, 350 hosted buyers and 5,000 industry professionals from China and international markets.

As the new international marketplace in China dedicated to business events, meetings and incentives, CIMXfeatures a focused exhibition, a conference spanning six tracks, structured business matching and a varied program of networking events. Together, these formats give industry professionals ample opportunities to exchange insights and establish new business partnerships across borders and within China’s vast MICE and business travel market.

The Marketplace Connecting China with Global MICE Opportunities

CIMX aims to connect businesses and professionals across the global MICE value chain. Destinations & convention bureaus, venues, hotels, DMCs, transportation, technology, and event support agencies will meet professional planners from corporate, agency and association segments seeking new destinations, locations, services and ideas for their next business events.

The show is supported by a diverse network of destination and industry partners. Beijing joins as the Official Support and Host City Partner. Tianjin, Hainan and Shanghai Lin-gang join as Official Destination Showcase Partners and EgyptAir as the Official Airline Partner of CIMX.

The CIMX platform also brings together leading industry associations and organisations, including the MICE Committee of China Association of Travel Services, China Advertising Association Event Marketing Committee, Sourcing China, PCMA, GBTA, ICCA, SITE and IAEE. Their participation strengthens the recognition of CIMX in their member circles and promotes the exchange of industry knowledge, creating further opportunities for professionals to engage with the perspectives, expertise and networks shaping the business events sector.

The Platform for Meaningful Business Exchange

CIMX places a strong emphasis on meaningful and structured business engagement. Its hosted buyer program and business matching system are designed to facilitate targeted conversations between buyers and suppliers through pre-arranged meetings,helping participants make better use of their time and identify potential partners aligned with their business scope and needs.

For exhibitors, CIMX provides a platform to showcase their offerings to relevant decision-makers, build relationships with prospective clients and explore new business opportunities. For buyers, the show offers direct access to a diverse range of destinations, venues, services and solutions, helping them identify potential partners and explore ideas for future meetings, incentive programs and corporate events.

“As China’s MICE market further grows and matures, its impact will increasingly be measured by the quality of experiences and the business value they deliver. China’s role in the global MICE value chain is evolving — as a source of demand, a host for international events and a contributor of expertise and innovation.” said Nikolaos Swoch, Director of CIMX. “Our ambition with CIMX is to accompany and support that evolution: to give China’s capabilities greater international visibility, while ensuring that understanding, knowledge and opportunity flow in either direction.”

A Conference for Exploring the Future of MICE

The CIMX Conference complements the marketplace with a program focused on professional development, industry trends and forward-looking discussions. Developed in collaboration with leading organisations, senior experts and experienced practitioners, the program spans six conference tracks, 40 topics and 120 speakers, covering key trends and challenges shaping incentive travel, meetings, event design, corporate decision-making, technology and innovation.

The Incentive Impact Lab, Event Experience & Meeting Design Studio, and the MICE Technology & Innovation Hub will offer perspectives on incentive travel strategy, experience-led event design and emerging technologies. Corporate Talks | Decision, Value & Responsibility will examine the considerations shaping corporate MICE decisions and includes two professional workshops hosted by PCMA and GBTA. The exclusive Global Association Meetings and Conferences Forum, co-organized with the International Congress and Convention Association (ICCA), gathers destination leaders from across China for a closed-door exchange of insights and experiences with senior association meeting experts and industry peers.

For corporate planners, agencies, destinations and global MICE service providers alike, the CIMX Conference offers an opportunity to exchange practical knowledge, gain fresh perspectives and better understand the priorities of clients and partners across the industry and markets.

Networking Beyond the Exhibition Floor

At CIMX, business connections extend beyond scheduled appointments and conference sessions. A program of hosted buyer gatherings, networking functions and destination experiences offers additional opportunities for participants to continue conversations inan informal setting, strengthen professional relationships and discover new connections across the international MICE community.

Highlights include the CIMX Opening Dinner, the Macao Hosted Buyer Lunch, the Singapore Hosted Buyer Lunch, the CIMX VIP Lunch, the CIMX After-Show Happy Hour, and the Shanghai Lin-gang Cocktail Party. These gatherings bring participants together around shared interests and create additional touchpoints for business exchange throughout the three-day event.

Following the exhibition, familiarization trips to Beijing and Tianjin will offer selected participants opportunities to explore destination offerings and experience the potential of these cities for future meetings, incentives and business events.

Join the MICE Community in Beijing

As a new international marketplace connecting China with global MICE markets, CIMX 2026 will bring industry professionals together to discover new partners, share insights and explore opportunities across the business events value chain.

With trade visitor registration entering its final stage, industry professionals are encouraged to register for CIMX 2026 and take part in its inaugural edition in Beijing.

For more information and registration, visit the official CIMX website.