ITB China Reveals International Themed Travel Pavilion Lineup and Activities in Leshan

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From 3–6 December 2026, ITB China will participate in the 2nd International Travel Services Conference & Trade Exhibition in Leshan, Sichuan, organized by the China Association of Travel Services (CATS), a long-standing partner of ITB China. 

As part of the event, ITB China will bring together six international tourism organizations and companies at its International Themed Travel Pavilion, showcasing diverse destinations, themed travel products and unique experiences. 

Beyond the exhibition, ITB China will host the ITB China Buyer Meetup – Leshan Edition, featuring destination presentations, industry discussions and networking opportunities with leading Chinese travel buyers. ITB China also plans to contribute to the main conference programme, exploring emerging trends and opportunities in international tourism. 

Event Details

Date: 3–6 December 2026*

Venue: Leshan International Tourism Expo Center, Leshan, Sichuan, China 

ITB China Pavilion Location: D2022

| 3 December: Participant Registration & Exhibitor Setup 

| 4 December: Trade visitors Only

| 5–6 December: Trade and public visitors

Meet Six International Exhibitors at the ITB China International Themed Travel Pavilion

Six international tourism organizations and companies will showcase a diverse range of destinations, experiences and industry resources, offering Chinese travel professionals fresh inspiration for themed travel product development.

Moroccan National Tourist Office

The Moroccan National Tourist Office will showcase Morocco's diverse tourism offerings, from Sahara Desert adventures and the dramatic landscapes of the Atlas Mountains to the historic cities of Fez and Marrakech. 

With experiences spanning cultural exploration, coastal escapes and culinary tourism, Morocco offers exciting opportunities for customized itineraries and themed travel products. 

The Tourism Office's China Representative Office also supports industry familiarization trips and professional exchanges, helping Chinese travel agencies develop new products and strengthen tourism partnerships.

Greek National Tourism Organisation

Beyond Athens and Santorini, Greece offers a wealth of themed travel experiences, from hiking in Zagori and rock climbing on Kalymnos to sailing across the Aegean and Ionian Seas and exploring Meteora's cultural heritage. 

The Greek National Tourism Organisation will highlight these diverse offerings alongside destination weddings, honeymoons, gastronomy, wine tourism and year-round outdoor activities, providing Chinese travel professionals with fresh opportunities to develop customized itineraries and distinctive travel products.

Adventure Travel Trade Association (ATTA)

The Adventure Travel Trade Association (ATTA) will showcase its global adventure tourism network, connecting destinations, tour operators, destination management companies, accommodation providers and travel media. 

Through international B2B events, industry networking, AdventureEDU training, destination development and research, ATTA supports adventure tourism product development and international partnerships. 

In 2027, the association will host three major industry events across North America, Latin America and Europe, creating further opportunities for Chinese travel professionals to connect with the global adventure tourism community.

Lets Go Maldives

Established in 2005, Lets Go Maldives is a destination management company with direct partnerships covering more than 170 island resorts, alongside boutique hotels, local island accommodations and luxury yachts. 

Specializing in beach holidays, honeymoons and high-end travel, the company offers private island retreats, overwater villas, yacht charters and tailor-made experiences. 

Its comprehensive destination services, including airport assistance, transfers, VIP arrangements and personalized itinerary management, help Chinese travel partners develop differentiated Maldives holiday products.

Bintan Resorts, Indonesia 

Located on Indonesia's Bintan Island, just 60 minutes by ferry from Singapore, Bintan Resorts offers diverse experiences spanning beachfront holidays, mangrove exploration, water sports, golf and cultural activities. 

Catering to families, honeymooners, luxury travelers and corporate incentive groups, the destination is particularly attractive for combined Singapore–Indonesia itineraries. 

Bintan Resorts is actively expanding its Chinese market partnerships, creating new opportunities for themed travel product development and multi-destination tourism.

Côte d'Ivoire

Côte d'Ivoire will showcase West Africa's distinctive tourism offerings, highlighting cultural heritage, natural landscapes and coastal experiences. 

From cocoa and chocolate heritage tours and the traditional Zaouli masked dance to wildlife encounters and Atlantic beach retreats, the destination offers diverse opportunities for cultural immersion, educational travel, culinary tourism and outdoor adventures. 

Its participation will introduce Chinese travel professionals to emerging tourism resources and new possibilities for developing customized travel products in West Africa.

ITB China Buyer Meetup – Leshan Edition

On 4–5 December, ITB China will host the Buyer Meetup – Leshan Edition at its International Themed Travel Pavilion, featuring destination presentations and panel discussions on emerging destinations, unique travel experiences, island holidays and outdoor adventures.

We invite inbound and outbound travel agencies, tour wholesalers, customized and themed travel specialists, online travel platforms and other tourism professionals to join us, discover new travel products and connect with international tourism partners. Buyer registration for the ITB China Buyer Meetup - Leshan Edition will open soon. For inquiries, please contact buyers@itb-china.com.

Industry Insights: ITB China at the Main Conference

On the afternoon of 4 December, ITB China will participate in the main conference programme with a keynote presentation and panel discussion under the theme "Beyond Borders: Reshaping and Connecting Global Travel Services."

Together with industry experts, ITB China will explore emerging trends in China's inbound and outbound travel markets, evolving international tourism partnerships and new opportunities for cross-border collaboration. Stay tuned for the full programme schedule and more updates.

Discover more insights into China's evolving travel market in the ITB China Travel Trends Report 2026/27. Explore the latest trends, emerging opportunities and key developments shaping the industry.