Against a backdrop of an industry now valued at $1.8 trillion in GDP*, the 2026 edition of IMEX Frankfurt closed today confirming its biggest show floor to date combined with strong buyer and exhibitor numbers.
Over the past week IMEX welcomed over 13,000 participants, including 4,500+ buyers—the majority of whom were hosted.
The show, which took place May 19-21 at Messe Frankfurt, saw close to 3,000 exhibiting companies, from destinations and venues to tech providers and event agencies, all representing the breadth of a future-focused global industry. Conversations on the show floor were proof of a shared ambition to meet face to face, understand current market forces and trends, and secure both long and short-term business.
A record-breaking 73,000 pre-scheduled meetings, including 63,500 one to ones, took place across the three days of the show—a welcome indicator of business momentum.
Talking about their experience as an exhibitor, Dr. Supawan Teerarat, President of Thailand Convention and Exhibition Bureau explained: “We’ve secured a number of major events at the show, including the International Conference on Family Planning, which will bring 5,000 delegates to Pattaya in 2027. Other confirmed wins include a 1,000-person medical congress in 2029, a 1,000-person corporate meeting for an internet company in 2028, and a 6,000-person conference in the digital sector.”
Another exhibitor, Natalie Tenzer-Silva from Dana Tours, Mozambique added: “It’s Mozambique's first time exhibiting at the show. I had many walk ups today with some very promising inquiries including one from a Portugal-based agency wanting to place an incentive for 90 people from the pharmaceutical sector. She’d done her research around our destination so we were able to talk specifics. It's very promising!”
Economic and legacy impact
Alongside strong commercial outcomes, the show also spotlighted the evolving role of business events in driving wider economic and legacy impact. Discussions at the redeveloped Place Leaders Forum focused on the destination economy and the role of events as a strategic tool in placemaking and long-term economic growth—not just tourism.
More than 130 participants gathered from across the global meetings industry, representing over 60 destinations and venues, alongside policymakers from Angola, São Paulo, Reykjavik, Israel, Mexico and Mozambique.
At the show’s closing press conference earlier today IMEX CEO, Carina Bauer, concluded: “Beyond the numbers, the human element and energy of this community remain at the heart of IMEX. Although AI was a hot topic, the counterpoint is that face-to-face meetings are having a renaissance. More than ever their value lies in trusted, real-life conversations with real people who spark off each other, leading to multiple positive outcomes—not least business, friendship, employment and industry innovation.”
- The full IMEX Frankfurt 2026 stats will be available next week
- * EIC’s 2026 Global Economic Significance of Business Events Study
- IMEX’s next show, IMEX America, takes place October 13 – 15
Future show dates:
2027: IMEX Frankfurt May 11 – 13; IMEX America September 28 - 30
2028: IMEX Frankfurt April 25 – 27; IMEX America September 26 - 28
2029: IMEX Frankfurt May 15 – 17; IMEX America October 23 - 25
2030: IMEX Frankfurt June 4 – 6; IMEX America October 22 - 24
The Russian hotel chain AZIMUT Hotels is expanding its international presence and entering the tourism market of the Persian Gulf countries. Two of the Russian chain's resort hotels are set to open in the southeast of the Arabian Peninsula this October.
New Etihad Escapes platform will make it easier for guests to add hotels to their flights and, ultimately, plan more of their entire trip with Etihad. Launching in October, the platform is the first step towards an integrated Etihad travel experience spanning flights, hotels, loyalty and more travel services
Dubai’s tourism industry is increasingly demonstrating its strength, with the city’s hotel sector delivering sustained performance growth, according to the latest data released by the Dubai Department of Economy and Tourism (DET) on the opening day of Arabian Travel Market (ATM) 2026.
Malaysia has successfully secured the 19th Asia Pacific Signal and Information Processing Association Annual Summit and Conference (APSIPA ASC 2027), strengthening the country’s position as a preferred destination for international Business Events.
20 May 2026, Prague - In its current ranking of the most significant meeting destinations in the world, compiled based on the number of association meetings fulfilling the ICCA criteria, the International Congress and Convention Association ranked Prague 6th out of a total of 4,728 evaluated cities.
Virtual events are over. The free 24/7 B2B fair for MICE and Tourism is here. A new EVINTRA platform opens with 267,000+ members across 187 countries — a free, always-on gateway to the global MICE and Tourism industry, and the next big step after the January launch of EVINTRA’s core toolset.
Ahead of ITB China 2026, taking place from 26 to 28 May in Shanghai, the upcoming ITB China Travel Trends Report 2026/27 will spotlight major developments shaping the global and Chinese travel industry, including AI-driven transformation, changing consumer behavior, outbound travel recovery, and new trends in MICE and themed travel.