EVINTRA goes live Tuesday
Virtual events are over. The free 24/7 B2B fair for MICE and Tourism is here.
A new EVINTRA platform opens with 267,000+ members across 187 countries — a free, always-on gateway to the global MICE and Tourism industry, and the next big step after the January launch of EVINTRA’s core toolset.
Frankfurt, Germany — 19 May 2026. EVINTRA goes live today with a fully redesigned platform. The site is built around how buyers and suppliers in MICE and Tourism actually work: find the right partners by city or category, get in touch, get a quote, close the project. No commissions. No listing fees. No paywall.
The platform now connects 267,000+ professionals across 187 countries. Every one of them uses EVINTRA for free, because that has been the deal since day one.
EVINTRA works closely with most of the world’s largest hosted buyer programs at 60+ international exhibitions every year — and Thölken has spent years arguing for higher standards in how those programs are run.
The road to today’s launch is long. EVINTRA started in 2009 with the first hosted buyer programs and went live online in 2014. Seventeen years on, the company runs offices in Frankfurt (head office), Miami, Cartagena and London, and is the platform behind most of the largest hosted buyer programs in the global MICE and Tourism industry.
Tuesday’s launch is the design layer of a longer plan. New features roll out across 2026 — a sharper supplier directory, deeper buyer-program workflows, white-label software tools for ticketing, education, affiliate management, incentives and CRM, and an expanded content layer for destinations and ministries. The free model stays.
About EVINTRA
EVINTRA is the global B2B network for the MICE and Tourism industry. The free platform connects 267,000+ professionals across 187 countries with a directory of suppliers, hosted buyer programs at 60+ international exhibitions per year, software tools for event and travel businesses, and media partnerships with the industry’s largest events.
Founded by Andreas Thölken in 2009, online since 2014.
Offices in Frankfurt (head office), Miami, Cartagena and London. www.evintra.com
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