CIMX Announces Hainan as Official Destination Showcase Partner

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CIMX continues to expand its network of premium MICE destinations, partnering with Hainan Free Trade Port to elevate the high-end MICE market. Partnership formalized during ITB China 2026, reinforcing Hainan’s potential as a high-value MICE destination ahead of CIMX in Beijing from 3-5 November 2026.

The China International MICE Exchange (CIMX) announced that Hainan Province will participate in CIMX 2026 as Official Destination Showcase Partner. Taking place from 3 to 5 November 2026 in Beijing, CIMX is a new-generation international B2B trade show dedicated to the MICE and business travel sector, developed by Messe Berlin China. The partnership was formally finalized during a signing and plaque presentation ceremony at ITB China 2026, where Messe Berlin China officially presented the Official Partner plaque to the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province.

As Official Destination Showcase Partner, Hainan will showcase its strengths as a premium destination for meetings, incentive travel, large-scale events and destination-led MICE experiences.

As China’s only Free Trade Port, Hainan enjoys unique policy advantages, a strategic location, high-quality ecological resources, and a well-established high-end business travel infrastructure. The province is accelerating the development of an international tourism consumption center, with continued liberalization of entry policies, an improved international business environment, and elevated international service standards. Hainan has become a premier destination in China for high-level meetings, corporate incentive travel, large-scale brand events, and premium business travel.

Leveraging the strategic alignment between both parties, CIMX will bring its core strengths – an international exhibition platform, global resource aggregation, and targeted business matchmaking – to help Hainan connect with the global MICE market, attract more international conferences, brand events and corporate travel programmes to the province and continuously enhance Hainan’s visibility and competitiveness in the global high-end MICE landscape.

CIMX brings together top-tier MICE buyers from China and around the world, leading MICE destinations and specialized suppliers. Through tailored matchmaking services, CIMX facilitates high-quality, pre-scheduled one-on-one meetings, and fosters meaningful industry connections through a series of networking activities.

“CIMX’s core mission is to bring together global MICE resources, connect industry partners, destinations and decision-makers, while jointly shaping the next phase of China’s MICE market – towards greater internationalization, quality and professionalism,” said David Axiotis, Managing Director of Messe Berlin China. “The partnership with Hainan represents a powerful alliance between a premium destination resource and a professional international business platform. It combines destination experience with professional business exchange – an essential driver for the continued development of China’s meetings, incentive travel and business travel sector,” he adds.

As Official Destination Showcase Partner of CIMX 2026, Hainan will present its destination offering through an integrated approach including a dedicated exhibition booth, official brand exposure, conference participation, and on-site business matchmaking, highlighting the province’s strengths in international meetings, incentive travel and large-scale events. With its unique geographical location, natural environment, well-established hospitality infrastructure, rich tourism resources and Free Trade Port development, Hainan is well positioned to effectively reach quality MICE buyers from China as well as international clients seeking new destination opportunities in China.

“CIMX is a new, international, professional MICE exhibition with access to high-quality global buyers and a well-established international exhibition network,” said Mr. Chen Tiejun, Party Secretary and General-Director, Department of Tourism Culture, Radio, Television and Sports of Hainan Province. “We are honored to be the Official Destination Showcase Partner of CIMX 2026. Hainan will fully leverage CIMX’s international reach and business matchmaking capabilities to present the Free Trade Port’s policy advantages, destination appeal and professional service capabilities to global MICE clients, attracting more high-end MICE programmes to Hainan.”

The formalization of this strategic partnership during ITB China further demonstrates CIMX’s industry influence and resource aggregation capabilities. CIMX 2026 continues to attract leading domestic and international destinations, top-tier business travel service providers, and brand-side corporate buyers, establishing a strong foundation for the successful launch of its inaugural edition in Beijing this November.