ITB China 2027 Buyer Meetup Series Kicks Off in Wuhan – Registration Now Open!
The ITB China 2027 Buyer Meetup Series is officially launching, bringing together travel agencies, tour operators and industry professionals across key regional markets for industry insights, face-to-face networking and new business opportunities.
As part of ITB China's year-round Buyer Circle activities, the series provides a platform to exchange market insights, explore emerging travel trends and strengthen industry connections.
Running from October 2026 to February 2027, the series will feature five events focusing on regional market dynamics, emerging travel segments and opportunities for business collaboration.
Stay tuned for upcoming event announcements and registration updates. We look forward to connecting with travel professionals across all five destinations.
First Stop: Wuhan | Exploring the Future of Outbound Travel in Central China
Located at the heart of Central China, Wuhan is a major transport and commercial hub serving a substantial regional travel market. With growing opportunities in customized travel and premium small-group experiences, the city offers promising potential for outbound tourism development.
On 29 October, ITB China and the Wuhan Tourism Association will co-organize the first Buyer Meetup of the 2027 series.
The event will explore the evolution of customized outbound travel and the transformation of traditional group tour products, bringing together industry leaders and travel professionals from Central China to share practical insights, discuss market challenges and identify new business opportunities.
Event Highlights
Market Insights | Explore Central China's Outbound Travel Market
Discover emerging trends, market challenges and new business opportunities.
Expert Perspectives | The Future of Outbound Travel
Gain insights into customized travel, group tour innovation and evolving traveler demands.
Meaningful Connections | Network & Collaborate
Connect with industry peers, exchange ideas and explore potential partnerships.
Event Details
Date: 29 October 2026
Time: 13:30–17:00
City: Wuhan, China
Venue: Details will be shared by email following registration approval.
Event Language: Mandarin Chinese
Eligibility: Exclusively for outbound travel agencies
Capacity: Limited to 30 participants
All applications are subject to approval. Places are limited and allocated on a first-come, first-served basis among approved applicants. Registration results will be communicated by email during the week leading up to the event.
Explore the ITB China Travel Trends Report 2026/27
Discover the latest insights into China's inbound and outbound travel, luxury tourism, themed travel, MICE and AI, featuring findings from ITB China's Buyer Circle and perspectives from industry experts.
Download the complimentary report to explore emerging trends, changing traveler preferences and new business opportunities in China's travel market.
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