BITLF Announces Inaugural Edition: June 5-7, 2026

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The Beijing International Travel & Lifestyle Fair (BITLF) has announced its inaugural edition will take place from June 5-7, 2026, at the new Phase II of the China National Convention Center. This new B2B event aims to be a flagship platform for the global cultural tourism industry, themed "New Realm of Smart Travel, Heartfelt Enjoyment of Life."

As technology and new consumer trends reshape the travel landscape, this new B2B event—co-organized by Beijing North Star Convention & Exhibition Group and Hannover Milano Fairs Shanghai Co., Ltd., —will connect industry leaders in China's capital to drive the conversation forward.

A Milestone Debut at Beijing’s New Convention Landmark

BITLF 2026 will be the first major international cultural tourism exhibition held at the newly expanded Phase II of the China National Convention Center. 

Spanning approximately 11,000 square meters of exhibition space, the fair anticipates hosting exhibitors from over 40 countries and regions, with international participants accounting for more than 20% of the total. The event is expected to attract over 30,000 high-quality professional visitors and decision-makers, including representatives from national and regional tourism boards, leading travel agencies, hotel groups, OTA platforms, cultural tourism technology firms, and investment institutions.

In a significant strategic collaboration, BITLF will be held concurrently with the Beijing Inbound Tourism Development Conference, hosted by the Beijing Municipal Bureau of Culture and Tourism. This partnership will bring together over 200 international travel buyers from more than 40 countries, solidifying the fair's role as a critical gateway for inbound tourism and international business matching.

A Comprehensive Showcase of Global Tourism & Lifestyle

BITLF is designed as a one-stop hub for the entire industry value chain. The exhibition floor will feature a diverse range of specialized zones, offering a deep dive into the most dynamic sectors of the market.

High-Level Forums: The Industry’s Ideological Engine

Beyond the exhibition floor, BITLF will serve as a critical thought leadership platform. The fair will host a main forum themed "Destination Attraction and Landscape Reshaping from a Global Perspective," complemented by several specialized parallel forums.

These sessions will feature domestic and international cultural tourism officials, C-suite executives from major travel corporations, leading experts, and academics.

Join us in Beijing from June 5-7, 2026, to explore the New Realm of Smart Travel and the Heartfelt Enjoyment of Life.