East Mediterranean International Tourism and Travel Exhibition - EMITT, the leader exhibition in its region and one of the five biggest tourism exhibitions in the world, is a tourism summit which presents new businesses and cooperation opportunities to the industry for the last 26 years. It contributes to the sector’s growth with its annually increasing number of exhibitors and visitors in the region.
90% of the visitors are likely to attend next year.
Like in previous years, the EMITT Tourism Exhibition organized the Hosted Buyers Program this year, as well. The Hosted Buyers Program, in which 150+ tour operators from alternative markets from 40 countries took part, attracted great interest with more than 6,000+ appointments!
EMITT offered free-to-use match making tool (ICA Connect) available to all exhibitors, visitors and tourism professionals. Available on a smartphone and web app, the tool is the perfect way for attendees to network quickly and efficiently, connect with the right customers or suppliers, and expand their contacts base at the show.
BEIJING (June 3, 2026) – The China Outbound & Inbound Travel Market (COITM) has officially partnered with the Beijing Chaoyang District Bureau of Culture and Tourism, and National Agricultural Exhibition Center to launch the 2026 Inbound & Outbound Cultural Tourism Festival.
CIMX continues to expand its network of premium MICE destinations, partnering with Hainan Free Trade Port to elevate the high-end MICE market. Partnership formalized during ITB China 2026, reinforcing Hainan’s potential as a high-value MICE destination ahead of CIMX in Beijing from 3-5 November 2026.
As the leading B2B platform dedicated to China’s travel market, this year’s ITB China has expanded further, reflected in a 20% year on year increase in net exhibition space, fully booked show floors, more than 900 travel organizations and companies from 85 countries and regions, alongside 1,700 hosted buyers and 280 media representatives.
MICE event organization Europe Congress has developed an exciting program of B2B events for 2024, bringing together international buyers and regional solution providers at five events in Salzburg, Valencia, Helsinki, Prague and Palma de Mallorca.