Showcase your products to top chinese travel agents
Your chance to showcase your products to thousands of Chinese high-quality buyers and visitors is just around the corner!
Join ITB China 2024, China’s leading B2B travel trade show in Shanghai, May 27-29 and connect with top Chinese travel agents to boost your China business. The show will once again reflect the entire travel trade spectrum, with suppliers from around the world covering Leisure Travel, MICE, Business Travel, and Travel Technology. An exclusive and well-rounded buyer program brings together a carefully selected group of buyers from a variety of companies and travel agencies, including OTAs, package tour operators, themed & customized travel planners, corporate buyers, MICE buyers, luxury travel buyers, travel management companies, travel tech buyers and more. The upgraded conference program will provide valuable insights into the current Chinese travel market to help identify evolving travel behaviors and trends.
Exhibitor registration of ITB China 2024 ends on 31 January. For additional information please contact: exhbitor@itb-china.com.
Another publications
COITM Teams Up with Beijing’s Chaoyang District for Innovative 2026 Inbound and Outbound Cultural Tourism Festival
BEIJING (June 3, 2026) – The China Outbound & Inbound Travel Market (COITM) has officially partnered with the Beijing Chaoyang District Bureau of Culture and Tourism, and National Agricultural Exhibition Center to launch the 2026 Inbound & Outbound Cultural Tourism Festival.
CIMX Announces Hainan as Official Destination Showcase Partner
CIMX continues to expand its network of premium MICE destinations, partnering with Hainan Free Trade Port to elevate the high-end MICE market. Partnership formalized during ITB China 2026, reinforcing Hainan’s potential as a high-value MICE destination ahead of CIMX in Beijing from 3-5 November 2026.
ITB China 2026 Opens in Shanghai with 20% Growth
As the leading B2B platform dedicated to China’s travel market, this year’s ITB China has expanded further, reflected in a 20% year on year increase in net exhibition space, fully booked show floors, more than 900 travel organizations and companies from 85 countries and regions, alongside 1,700 hosted buyers and 280 media representatives.