Over 180 Tourism Suppliers from 31 Countries/Regions and 200+ International Tour Operators from 50 Countries will Converge in China for COITM in the Middle of Oct
The China Outbound & Inbound Travel Market (COITM) will take place from 14–16 October 2026 at New Hall (Hall 11) of the National Agricultural Exhibition Center in Beijing.
COITM is positioned as an annual B2B exhibition platform that facilitates high-quality cooperation between overseas tourism destinations, resource suppliers and Chinese outbound tour operators and business travel purchasers. It will also provide opportunities for Chinese tourism resource suppliers to connect with overseas tour operators and travel agencies who are seeking China inbound products and services.
The COITM organiser is very pleased to announce that the show will welcome more than 180 exhibitors from 31 countries/regions to exhibit, including national tourism boards/embassies from Belarus, Belgrade, Russia, Madagascar, Morocco, Sri Lanka, Tunisia, Uganda, Ionian Islands (Greece), Iran, Zambia and Zanzibar etc. Please visit here for more details of COITM exhibitors.
Meanwhile, it is expected to attract over 2,000 Chinese travel trade visitors and buyers and 200 international visitors from over 50 countries to attend COITM 2026.
Paralleled with the show, the COITM Conference, gathering over 40 industry key players, will be held at the show site during three show days, www.coitm.cn/en/CONFERENCE
At the same time, more than 10 tourism boards will present and promote their products at the Presentation Room, www.coitm.cn/en/Destination-Presentation
Backed by a rich conference programme and dynamic destination presentations, COITM is serving as a gateway to the world's emerging, high-end and niche travel destination suppliers with Chinese outbound and inbound travel buyers. Industry professionals, tourism boards, and travel agencies are encouraged to register early and secure their place at this premier platform for forging high-quality partnerships and unlocking new growth opportunities in the global travel market. For more information, please visit www.coitm.cn/en, or contact the team: MS QINGHUI QING, Project Director, Email：Qqing@converge-expo.com, WeChat ID:qingqinghui2013
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