ALGARVE, Portugal, 19–21 October 2025 — Europe Congress has successfully closed out MCE South Europe, their penultimate event of 2025. In partnership with Visit Algarve, this specialised B2B MICE forum was held at Grande Real Santa Eulália Resort & Hotel Spa from 19–21 October, inviting high quality international event planners to the Algarve to meet with event service providers from South Europe and beyond.
In close association with host partner Visit Algarve, Europe Congress brought international event planners and event service providers—primarily from South Europe—to the Algarve for 2.5 days of pre-scheduled B2B meetings and destination awareness. Known as a major tourist destination in the south of Portugal, the Algarve is quickly growing as a region for MICE events due to its range of beautiful venues, year-round sunshine, and fantastic local cuisine.
“The Algarve Tourism Bureau is proud to support the organization of MCE South Europe 2025,” said André Gomes, president of the Algarve Tourism Bureau, “and to highlight the Algarve’s year-round appeal as a premier destination for business and scientific events.”
Hosted at the 5-star Grande Real Santa Eulália Resort & Hotel Spa with the assistence of local AV partner Eventeam, attendees enjoyed beachfront views and experienced some of the region’s best hospitality during a weekend packed with networking opportunities. Surrounded by luxury service, top-tier amenities, and unmatched sea views, MCE South Europe offered participants an ideal setting for building new business and familiarising themselves with the South Europe MICE industry.
Outside of the meeting room, event participants had the option to join an exclusive FAM trip prior to the forum. Participants’ programs were action-packed for the weekend, with options for further tours and activities: a boat tour of the coastline and iconic Benagil caves by AlgarExperience; a tasting and vineyard tour at the local Quinta do Canhoto winery; a golf clinic; a cooking class where attendees learned how to cook a traditional cataplana at Pine Cliffs Resort; or a trip to the Designer Outlet Algarve.
Europe Congress has a full calendar of six events coming up in 2026. Registration is now open for events in Sofia, Bulgaria; Budapest, Hungary; Copenhagen, Denmark; Düsseldorf, Germany; Prague, Czechia; and Valencia, Spain. For more information or to register, contact Europe Congress at info@europecongress.com or visit www.europecongress.com
Three dynamic days of business, innovation and global connections marked a landmark debut for China International MICE Exchange (CIMX) 2026, which concluded today at the China National Convention Center Phase II in Beijing.
From 3–6 December 2026, ITB China will participate in the 2nd International Travel Services Conference & Trade Exhibition in Leshan, Sichuan, organized by the China Association of Travel Services (CATS), a long-standing partner of ITB China.
The inaugural edition of the China International MICE Exchange (CIMX) officially opened on 3 November at the China National Convention Center Phase II in Beijing, marking the launch of a new international marketplace connecting China's MICE industry with the global business events community.
The Dunes Outdoor Show is Saudi Arabia’s first and only dedicated exhibition for outdoor recreation, adventure sports, and adventure tourism. It is a comprehensive platform that brings together brands, service providers, destinations, and enthusiasts under one roof—connecting the entire outdoor ecosystem in the Kingdom.
The inaugural China International MICE Exchange (CIMX) will take place from 3–5 November 2026 at the China National Convention Center Phase II in Beijing, bringing together 150 exhibitors representing China and markets across Asia, Europe, Middle-East and Africa, alongside 350 hosted buyers spanning corporate planners, MICE agencies, travel and incentive specialists, and association representatives, as well as 5,000 industry professionals from China and international markets.
The much-anticipated SL-MICE Expo 2025, organized by the Sri Lanka Convention Bureau (SLCB)—the national tourism organization under the Ministry of Foreign Affairs, Foreign Employment, and Tourism—will be held in Colombo from 22–26 September 2025.
MELC TRAVEL GROUP are delighted to present an exclusive opportunity for your distinguished clients to be among the very first to experience the Tutankhamun Galleries during the Grand Egyptian Museum’s historic opening celebrations in Cairo.