Europe Congress closes out successful MCE South Europe In Algarve, Portugal
ALGARVE, Portugal, 19–21 October 2025 — Europe Congress has successfully closed out MCE South Europe, their penultimate event of 2025. In partnership with Visit Algarve, this specialised B2B MICE forum was held at Grande Real Santa Eulália Resort & Hotel Spa from 19–21 October, inviting high quality international event planners to the Algarve to meet with event service providers from South Europe and beyond.
In close association with host partner Visit Algarve, Europe Congress brought international event planners and event service providers—primarily from South Europe—to the Algarve for 2.5 days of pre-scheduled B2B meetings and destination awareness. Known as a major tourist destination in the south of Portugal, the Algarve is quickly growing as a region for MICE events due to its range of beautiful venues, year-round sunshine, and fantastic local cuisine.
“The Algarve Tourism Bureau is proud to support the organization of MCE South Europe 2025,” said André Gomes, president of the Algarve Tourism Bureau, “and to highlight the Algarve’s year-round appeal as a premier destination for business and scientific events.”
Hosted at the 5-star Grande Real Santa Eulália Resort & Hotel Spa with the assistence of local AV partner Eventeam, attendees enjoyed beachfront views and experienced some of the region’s best hospitality during a weekend packed with networking opportunities. Surrounded by luxury service, top-tier amenities, and unmatched sea views, MCE South Europe offered participants an ideal setting for building new business and familiarising themselves with the South Europe MICE industry.
Outside of the meeting room, event participants had the option to join an exclusive FAM trip prior to the forum. Participants’ programs were action-packed for the weekend, with options for further tours and activities: a boat tour of the coastline and iconic Benagil caves by AlgarExperience; a tasting and vineyard tour at the local Quinta do Canhoto winery; a golf clinic; a cooking class where attendees learned how to cook a traditional cataplana at Pine Cliffs Resort; or a trip to the Designer Outlet Algarve.
Europe Congress has a full calendar of six events coming up in 2026. Registration is now open for events in Sofia, Bulgaria; Budapest, Hungary; Copenhagen, Denmark; Düsseldorf, Germany; Prague, Czechia; and Valencia, Spain. For more information or to register, contact Europe Congress at info@europecongress.com or visit www.europecongress.com
Another publications
AZIMUT Hotels opens two hotels in Oman
The Russian hotel chain AZIMUT Hotels is expanding its international presence and entering the tourism market of the Persian Gulf countries. Two of the Russian chain's resort hotels are set to open in the southeast of the Arabian Peninsula this October.
Etihad launches Etihad Escapes to take the journey beyond the flight
New Etihad Escapes platform will make it easier for guests to add hotels to their flights and, ultimately, plan more of their entire trip with Etihad. Launching in October, the platform is the first step towards an integrated Etihad travel experience spanning flights, hotels, loyalty and more travel services
Dubai’s tourism sector records highest visitor numbers since February as Arabian Travel Market 2026 opens
Dubai’s tourism industry is increasingly demonstrating its strength, with the city’s hotel sector delivering sustained performance growth, according to the latest data released by the Dubai Department of Economy and Tourism (DET) on the opening day of Arabian Travel Market (ATM) 2026.
Malasysia secures APSIPA ASC 2027 in Penang
Malaysia has successfully secured the 19th Asia Pacific Signal and Information Processing Association Annual Summit and Conference (APSIPA ASC 2027), strengthening the country’s position as a preferred destination for international Business Events.
Previous publications
Strong International and Local Interest for SL-MICE Expo 2025 organized by SLCB
The much-anticipated SL-MICE Expo 2025, organized by the Sri Lanka Convention Bureau (SLCB)—the national tourism organization under the Ministry of Foreign Affairs, Foreign Employment, and Tourism—will be held in Colombo from 22–26 September 2025.
Be Among the First to Step Inside the Tutankhamun Galleries — Grand Egyptian Museum Opening
MELC TRAVEL GROUP are delighted to present an exclusive opportunity for your distinguished clients to be among the very first to experience the Tutankhamun Galleries during the Grand Egyptian Museum’s historic opening celebrations in Cairo.