ITB China Travel Trends Report 2025/26 Launch

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The ITB China Travel Trends Report 2025/26 has been officially released by ITB China in partnership with two leading data authorities —Tourism Economics and Trip.com Group.

The report examines structural shifts and evolving trends across three core areas of the China-related travel ecosystem: outbound travel, meetings, incentives & events (MICE), and inbound travel to China. Combining robust data insights with expert industry commentary, the report maps the next phase of growth and opportunity emerging across the Chinese travel landscape.

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