The ITB China Travel Trends Report 2025/26 has been officially released by ITB China in partnership with two leading data authorities —Tourism Economics and Trip.com Group.
The report examines structural shifts and evolving trends across three core areas of the China-related travel ecosystem: outbound travel, meetings, incentives & events (MICE), and inbound travel to China. Combining robust data insights with expert industry commentary, the report maps the next phase of growth and opportunity emerging across the Chinese travel landscape.
Etihad Airways, the national airline of the UAE, has once again been recognised as a Five-Star Global Airline by the Airline Passenger Experience Association (APEX) for 2026. This prestigious rating is based entirely on feedback from airline passengers.
The Sri Lanka MICE Expo 2025 (SL-MICE Expo 2025), organized by the Sri Lanka Convention Bureau (SLCB)—the national tourism organization under the Ministry of Foreign Affairs, Foreign Employment, and Tourism—officially commenced on 23rd September 2025 at Cinnamon Life, City of Dreams, Colombo.
PRAGUE, Czechia 7–10 September, 2025— Europe Congress has successfully concluded the 2025 edition of Events Club Forum in Prague, Czechia, welcoming over 200 international MICE professionals for 2.5 days of immersive business networking, cultural discovery, and high-level B2B collaboration.
In Dubai, work continues on the implementation of Moon Dubai - a large-scale resort in the shape of the moon, which promises to become a new global attraction. Its cost is estimated at $5-7 billion. The construction of the facility is planned to be completed by 2027.
Zulal Wellness Resort, the Middle East’s most iconic wellness destination by Chiva-Som, proudly announces its exclusive partnership with Qatar Airways Privilege Club, becoming the first wellness resort to offer Avios through the Card-Linked Offers programme.
The Beijing Municipal Bureau of Culture and Tourism and ITB China have announced a new strategic partnership to advance international cooperation in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.