The Business of Events and IBTM World launch of the IBTM Forum
The Business of Events (TBOE) and IBTM World have announced a partnership to develop the IBTM Forum for Advocacy, with the first event taking place ahead of IBTM World on Monday 18th of November 2024 in Barcelona, Spain.
TBOE is a UK-based think tank and advocacy network for the global business events sector, whose primary role is to raise the importance and profile of business events as a driver for economic, community and societal growth, and to maximise the opportunities for destinations and the wider industry to further grow the global event economy.
Claudia Hall, Exhibition Director at IBTM World, expressed enthusiasm about the partnership with TBOE, stating: "We're thrilled to collaborate with TBOE for the second consecutive year and to unveil the Forum for Advocacy in Barcelona. As we celebrate our 20th year in this vibrant city, we are committed to fostering dialogue between industry luminaries and governmental stakeholders. Our goal is to showcase the immense value that the business events sector brings to economies and societies worldwide."
The IBTM Forum for Advocacy is a significant milestone for IBTM World, as it continues to solidify its position as the premier global hub for the business events industry and place the topic of advocacy at the very heart of its industry engagement activities.
Martin Fullard, Director at TBOE, emphasised the importance of advocacy in the current global landscape, remarking: "Advocacy remains paramount in our sector, especially amidst the backdrop of democratic elections occurring worldwide in 2024. As governments seek innovative solutions and avenues for progress, our industry stands ready to demonstrate the economic, cultural, and social dividends it offers. By aligning with policymakers and speaking their language, we can effectively champion our cause and contribute to their policy objectives."
The IBTM Forum for Advocacy will convene as an exclusive invitation-only gathering, with TBOE’s Director of News & Content, Martin Fullard, curating and chairing the first forum. The event will see senior leaders and stakeholders from the business events community joining politicians and policymakers to discuss issues designed to grow and strengthen the global event economy. Insights gathered from the forum will be summarised and shared on the first day of IBTM World (19th November 2024) on the Impact Stage, ensuring that attendees, buyers, and exhibitors are equipped with actionable takeaways.
Another publications
Malaysia wins hosting rights for International Congress on Parasitology (ICOPA) 2030
KUALA LUMPUR, 21 August 2026 – Malaysia has successfully secured the hosting rights for the International Congress on Parasitology (ICOPA) 2030, further strengthening the country’s position as a preferred destination for major international scientific congresses and Business Events.
Etihad Airways celebrates sold-out inaugural flight to Tashkent, opening a new gateway to Central Asia
Etihad Airways, the national airline of the United Arab Emirates, today celebrated the arrival of its inaugural flight to Tashkent, officially launching the airline's first route to Uzbekistan and creating a new connection between Abu Dhabi and one of the world's fastest-growing aviation markets.
China Ready® Workshop to Return to WTM Africa 2027
Cape Town, 11 August 2026 – The China Ready® Workshop will return to WTM Africa 2027, offering African tourism stakeholders the opportunity to gain the practical knowledge and market intelligence needed to tap into one of the world's largest outbound travel markets.
EventMania Qatar to Bring B2B Speed-Networking to Doha on September 16, 2026
DOHA, QATAR - On September 16, 2026, the Qatar edition of EventMania will take place at the Marjan Ballroom, Swissôtel Corniche Park Towers Doha. The event is organized by Amara Group, which leads local market engagement and on-site production.
Marjan and Wynn Resorts Break Ground on Janu Al Marjan Island
Marjan, Ras Al Khaimah’s leading master developer of transformative mixed-use destinations, and its joint venture partner Wynn Resorts, Limited, a global leader in luxury hospitality and integrated resort development, have officially broken ground on Janu Al Marjan Island – the partners’ second joint venture on Al Marjan Island and one of the emirate’s most anticipated hospitality and branded residential developments.
Previous publications
Z.Brothers about the future trends
There is a classification of hotels by star level, and restaurants are also divided into categories (for example, they receive Michelin stars). However, when it comes to logistics services, there is no such classification. Proposals have been made to classify bus transportation.
ITB China 2024 closed with the great success
More than 600 Exhibitors and 1000 hand-selected top buyers engaged in over 27,500 meetings, fostering partnerships, new collaborations and business. The positive feedback from attendees underscores ITB China’s positioning as China’s premier travel event.
Incentive Travel: Navigating the uncharted
Imagine this: you're tasked with planning the ultimate incentive travel experience. Where would you go? What factors would shape your decision? As event professionals, staying ahead of the curve is crucial, and the latest Incentive Travel Index (ITI) survey offers a glimpse into the future's uncharted territory.
Association Focus at IMEX Frankfurt: Confronting an AI Future and Sustainable Event Impacts
Adapting to change is a top priority for association planners today – whether it’s shifting member needs and demographics, or balancing budgets, policies and partnerships. It’s a topic that runs throughout Association Focus, sponsored by Amsterdam Convention Bureau - a dedicated day of education for association professionals.
ITB China 2024 Returns to Full Force, Matching 2019 Exhibition Scale
As one of the world's most important travel markets, China is steadily regaining momentum. The highly anticipated ITB China 2024, taking place from 27 to 29 May at the Shanghai World Expo Exhibition & Convention Center, marks a pivotal moment for the global tourism community.