MICE event organization Europe Congress has developed an exciting program of B2B events for 2024, bringing together international buyers and regional solution providers at five events in Salzburg, Valencia, Helsinki, Prague and Palma de Mallorca.
The European Congress has strict and lengthy qualification processes to ensure that you meet the event organizers who are most likely to become your next business partners.
Over 10 years of experience in these processes has allowed to establish ourselves as a highly successful B2B service provider. Up to 80 buyers you will meet in person on the forum, from:
Germany, Austria, Switzerland: 20% UK and Ireland: 20% France, Benelux and Scandinavia: 25% Southern Europe: 15% Middle East and Asia: 10% North America: 10%.
Cape Town, South Africa, 28 February 2026 – World Travel Market (WTM) Africa 2026 is positioning responsible tourism as an industry benchmark and a defining pillar of the show, taking place at the Cape Town International Convention Centre (CTICC) from 13–15 April.
SOFIA, Bulgaria, 8–10 February, 2026— Europe Congress officially opened its 2026 event season with MCE Central & Eastern Europe in Sofia, Bulgaria on 8–10 February. Tailored specifically to MICE service providers in Central & Eastern Europe, the focused B2B forum facilitated meetings between suppliers and high-quality buyers with upcoming business in the region.
From 3–5 March 2026, ITB Berlin celebrates its 60th anniversary. Spanning 160,000 sqm, welcoming exhibitors from 180+ countries and regions and attracting over 100,000 travel professionals, ITB Berlin remains the world’s leading B2B travel trade show and a global hub for industry dialogue and cooperation.
Georgia has been appointed Official Partner Destination of ITB China 2026, taking place from 26–28 May 2026 in Shanghai, underscoring its strategic focus on the Chinese outbound travel market and a new phase of cooperation in destination promotion, industry exchange, and business matchmaking.