The collaboration will enhance ITB China 2026, taking place from 26–28 May 2026 at the Shanghai World Expo Exhibition & Convention Center, through expanded industry engagement, on-site services and international brand presence.
Through this partnership, Jin Jiang International aims to strengthen its global brand visibility on ITB China’s international platform. As a leading player in China’s hospitality and tourism sector, the group will engage with global travel partners while leveraging its hotel network and integrated tourism service ecosystem to support the event’s industry exchange and collaboration opportunities.
Jin Jiang International has a strong global presence in hospitality and tourism. The group operates and manages over 14,000 hotels across more than 100 countries and regions, offering a comprehensive tourism ecosystem that spans hotel operations and travel services. This supports ITB China’s mission to bridge China’s outbound market with global inbound opportunities.
From 26–28 May, Jin Jiang International will participate in ITB China 2026 alongside key brands and subsidiaries, including Jin Jiang Radisson Hotels, Jin Jiang Hotels China Region, Louvre Hotels Group and Jin Jiang Travel. The group will showcase its core capabilities in hotel management, tourism services and digital corporate travel solutions.
Additionally, Jin Jiang International will provide accommodation and transportation support for ITB China 2026. Two officially recommended hotels – Jin Jiang Hotel Shanghai and The Kunlun Jing An, both under Jin Jiang Radisson Hotels, are now available for booking via the ITB China website. During the event, Jin Jiang Transport will deploy a dedicated fleet to offer shuttle services for exhibitors, hosted buyers and staff.
Jin Jiang International stated:
“ITB China has evolved into a vital platform linking the Chinese travel market with the global tourism industry. We are excited to deepen partnerships, demonstrate our expertise in hotel operations and integrated tourism resources, and explore high-quality collaborations both domestically and internationally.”
Lydia Li, Deputy General Manager of Messe Berlin (Shanghai), organizer of ITB China, added:
“As the global tourism landscape continues to evolve, China remains one of the world’s largest outbound travel markets while also becoming an increasingly important inbound destination. Jin Jiang International combines deep roots in the Chinese market with a strong international presence. Its continued investment in hotel networks, international travel management services and tourism products aligns closely with ITB China’s role as a platform connecting the global travel industry with the Chinese market. We are delighted to welcome Jin Jiang International as an official partner of ITB China 2026 and look forward to advancing high-quality international collaboration together.”
Jin Jiang International is continuing to expand its international footprint as the tourism industry recovers, reinforcing its leadership across the international tourism value chain. Within its hospitality segment, key brands – including Jin Jiang Radisson Hotels, Jin Jiang Hotels China Region and Louvre Hotels Group are accelerating the expansion of their hotel networks and enhancing digital corporate travel services worldwide.
Meanwhile, Jin Jiang Travel is enhancing its comprehensive travel services across inbound/outbound tourism, corporate travel, and incentive programs. Through strategic subsidiaries—including China Int’l Travel Service, Jin Jiang Travel Holdings, and China Travel International—the group is expanding its overseas visa services and international marketing networks, with a particular focus on Europe. These efforts are designed to improve international connectivity and provide tailored travel solutions for global partners.
At ITB China 2026, Jin Jiang International will unveil its integrated hospitality ecosystem, with key brands spotlighting distinct strengths: Jin Jiang Radisson Hotels and Louvre Hotels Group will showcase international multi-brand hotel portfolios and curated destination resources; Jin Jiang Hotels China Region will highlight digital corporate travel and international business solutions; and Jin Jiang Travel will present a diverse portfolio of inbound, outbound and customized incentive travel products to engage global industry professionals and explore new partnership.
As China continues to open its tourism market to the world, Chinese companies are playing an increasingly important role in the international travel landscape. Through its partnership with Jin Jiang International, ITB China 2026 will further strengthen its position as a leading platform connecting global tourism stakeholders and facilitating meaningful business opportunities.
More details are available at Homepage
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