China Connections at ITB Berlin 2026: Chinese Night & Buyer Matchmaking
From 3–5 March 2026, ITB Berlin celebrates its 60th anniversary. Spanning 160,000 sqm, welcoming exhibitors from 180+ countries and regions and attracting over 100,000 travel professionals, ITB Berlin remains the world’s leading B2B travel trade show and a global hub for industry dialogue and cooperation.
As both a diverse inbound destination and the world’s largest outbound source market, China plays an increasingly vital role in global tourism. With visa facilitation policies continuing to expand, China’s inbound travel market is seeing a strong momentum, while “China Travel” becomes one of the most searched travel topics worldwide.
Against this backdrop, we invite you to join two flagship China-focused events at ITB Berlin 2026, connecting industry resources and creating new opportunities for collaboration.
ITB Chinese Night – “Taste of China”
The ITB Chinese Night will be held during ITB Berlin 2026 as a signature networking and cultural exchange event.
Co-organized by ITB China, the China International Cultural Exchange Center, China National Tourist Office Frankfurt, and the Chinese Cultural Center in Berlin, the event aims to provide an international platform for meaningful dialogue and long-term cooperation within the global travel industry.
Approximately 350 invited guests, representing both China and international markets, are expected to attend, including:
• Government representatives
• National and regional tourism organizations
• Destination representatives
• Senior executives from leading travel companies
• Key travel agency decision-makers
Guests will enjoy a carefully curated evening featuring Chinese cuisine, cultural elements, and immersive storytelling, creating a relaxed yet high-quality networking atmosphere. Whether you are looking to expand your professional network or explore new business opportunities related to the Chinese travel market, this is an evening not to be missed.
Event Details
• Date: 3 March 2026
• Time: 18:30–21:30 (Berlin time)
• Venue: Berlin city center (Venue details will be shared in the confirmation email)
• Shuttle Service: A dedicated shuttle will be available to transport guests from the exhibition grounds at 17:45 on the day of the event.
Co-organisers
Sponsors
"Nihao China" Inbound Destination Partner
"Nihao China" Inbound Official Partner
"Nihao China" Translation Service Partner
Registration
If you are interested in participating, please complete your online registration by 25 February 2026 via the link below.
*The registration is subject to confirmation. Successful applicants will receive a confirmation email from the organizers.
China Pavilion Buyer Matchmaking Sessions
For international travel companies seeking Chinese tourism products, destinations, and services, we also invite you to join the Buyer Matchmaking Sessions at the China Pavilion.
This programme offers targeted one-to-one business meetings with senior representatives from Chinese destinations and tourism organisations. Meetings will be carefully curated based on your business profile and sourcing needs to ensure efficient and relevant connections.
Event Details
• Venue: Hall 26, Booth 315 (China Pavilion)
• Meeting Slots:
3 March – Morning / Afternoon
4 March – Morning / Afternoon
5 March – Morning
Registration
If you are interested in participating, please complete your online registration by 20 February 2026 via the link below.
*The registration is subject to confirmation. Successful applicants will receive a confirmation email from the organizers.
About ITB China
ITB China 2026 will take place from 26 to 28 May in the Shanghai World Expo Exhibition & Convention Center. ITB China is the B2B exclusive travel trade show focusing on the Chinese travel market, bringing together hand-selected top buyers with industry professionals from all over the world. The show provides various networking events and a unique state-of-the-art matchmaking system to maximize business opportunities. The ITB China Conference takes place in parallel with the show.
Contacts
• Exhibitor Enquiries: exhibitor@itb-china.com
• Buyer Enquiries: buyer@itb-china.com
• Visitor Enquiries: visitor@itb-china.com
• Media Enquiries: press@itb-china.com
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