Your chance to showcase your products to thousands of Chinese high-quality buyers and visitors is just around the corner!
Join ITB China 2024, China’s leading B2B travel trade show in Shanghai, May 27-29 and connect with top Chinese travel agents to boost your China business. The show will once again reflect the entire travel trade spectrum, with suppliers from around the world covering Leisure Travel, MICE, Business Travel, and Travel Technology. An exclusive and well-rounded buyer program brings together a carefully selected group of buyers from a variety of companies and travel agencies, including OTAs, package tour operators, themed & customized travel planners, corporate buyers, MICE buyers, luxury travel buyers, travel management companies, travel tech buyers and more. The upgraded conference program will provide valuable insights into the current Chinese travel market to help identify evolving travel behaviors and trends.
Exhibitor registration of ITB China 2024 ends on 31 January. For additional information please contact: exhbitor@itb-china.com.
Cape Town, South Africa, 28 February 2026 – World Travel Market (WTM) Africa 2026 is positioning responsible tourism as an industry benchmark and a defining pillar of the show, taking place at the Cape Town International Convention Centre (CTICC) from 13–15 April.
SOFIA, Bulgaria, 8–10 February, 2026— Europe Congress officially opened its 2026 event season with MCE Central & Eastern Europe in Sofia, Bulgaria on 8–10 February. Tailored specifically to MICE service providers in Central & Eastern Europe, the focused B2B forum facilitated meetings between suppliers and high-quality buyers with upcoming business in the region.
From 3–5 March 2026, ITB Berlin celebrates its 60th anniversary. Spanning 160,000 sqm, welcoming exhibitors from 180+ countries and regions and attracting over 100,000 travel professionals, ITB Berlin remains the world’s leading B2B travel trade show and a global hub for industry dialogue and cooperation.
Georgia has been appointed Official Partner Destination of ITB China 2026, taking place from 26–28 May 2026 in Shanghai, underscoring its strategic focus on the Chinese outbound travel market and a new phase of cooperation in destination promotion, industry exchange, and business matchmaking.