ITB China 2024 closed with the great success
More than 600 Exhibitors and 1000 hand-selected top buyers engaged in over 27,500 meetings, fostering partnerships, new collaborations and business. The positive feedback from attendees underscores ITB China’s positioning as China’s premier travel event.
Mr. Zhang Nan, Managing Director of China Comfort Travel noted: “This year's show was great, with huge traffic. I saw many global destinations joined by their local travel companies and agencies showcasing their products. Additionally, there was a significant increase in the number of Chinese buyers. I look forward to seeing ITB China continue to improve and foster even more synergistic cooperation between overseas suppliers and their Chinese partners.”
Sally Sedky, Head of Tourism Marketing, Bahrain Tourism & Exhibitions Authority: “ITB China is one of the most important platforms, we are very impressed with the quality of the buyers and we can see that there is potential for future partnerships with the travel trade in China. We are just starting out in the Chinese market and being at ITB China is a very important platform to maintain that.”
Mr. Yan Zheng, Vice President of Grand China MICE and General Manager of its Shanghai branch: “In the first half of 2024, we observed significant growth in the outbound travel market. Both the number of groups and the scale of business have increased, with demand far exceeding that of last year. I attend ITB China every year, and the resources offered by destinations this year align closely with our needs. Additionally, products from niche destinations have proven very helpful to us”.
Spotlight on Inbound Travel and MICE segment.
With recent visa policy adjustments favoring inbound travel to China, ITB China experienced increased interest from international stakeholders. ITB China 2024 kicked off with the Beijing Night together with the Beijing Municipal Culture and Tourism Bureau and China Tourism Group on the eve of the show, a culturally inspired networking event designed to promote inbound tourism specifically to the Beijing region.
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