ITB China Travel Trends Report
ITB China partners with Trip.com for the annual Travel Trends Report 2024/25, providing key insights into emerging trends, Chinese traveler behavior and opportunities in the booming tourism market. The report will be released concurrently with the trade show.
ITB China, the leading B2B exclusive travel trade show focusing on the Chinese travel market, will launch the ITB China Travel Trends Report (TTR) 2024/25 during ITB China 2024, set to take place from 27 to 29 May 2024 at the Shanghai World Expo Exhibition & Convention Center. Published annually by the organizers of ITB China, the report provides global strategists and decision-makers with first-hand insights into the latest trends in the Chinese travel market, enabling them to adapt their business operations to the rapidly evolving environment.
What to learn from the report:
— Overview of China’s outbound tourism market in 2023
— Opportunities and challenges in China’s outbound tourism business
— Insights into the most popular destinations, travel themes, products and changes in Chinese traveler behavior.
— How to attract Chinese travelers through upgraded travel experiences and tailored services
— Generation Z: the travel behavior of the key drivers of the future tourism market
— Extensive analysis of the MICE and corporate travel market in China
— Trends of Chinese inbound tourism market
Partner of ITB China for the TTR 2024/25 is Trip.com - the leading online travel agency (OTA) and holder of extensive tourism data resources on China's travel market, which will be made available for comprehensive analysis, in-depth insights and future forecasts.
Sun Bo, Chief Marketing Officer of Trip.com Group and Executive Vice President of China Tourism Association, says: “After steady recovery, China's outbound travel market is poised for rapid growth. By leveraging our platform advantages, Trip.com offers firsthand Chinese market tourism data to overseas destinations and travel suppliers, assisting them in adapting to changes in the Chinese tourism market and enhancing competitiveness. We are pleased to partner with ITB China to provide global industry operators with business inspiration and industry insights through the Travel Trends Report.”
Alongside the data from Trip.com, the report’s findings are based on a unique and proprietary analysis obtained through buyer surveys from the ITB China Buyers Circle, which comprises representatives from China’s travel companies and agencies covering all business types. In parallel, a series of executive interviews with destinations, associations, leading travel agents, top industry newcomers, corporate buyers, MICE buyers and key opinion leaders will be conducted to provide a profound industry perspective.
Another publications
Etihad Airways Named Five-Star Global Airline by Airline Passenger Experience Association for 2026
Etihad Airways, the national airline of the UAE, has once again been recognised as a Five-Star Global Airline by the Airline Passenger Experience Association (APEX) for 2026. This prestigious rating is based entirely on feedback from airline passengers.
Sri Lanka MICE Expo 2025 was officially inaugurated under the patronage of the Prime Minister as Chief Guest
The Sri Lanka MICE Expo 2025 (SL-MICE Expo 2025), organized by the Sri Lanka Convention Bureau (SLCB)—the national tourism organization under the Ministry of Foreign Affairs, Foreign Employment, and Tourism—officially commenced on 23rd September 2025 at Cinnamon Life, City of Dreams, Colombo.
Europe Congress Concludes Successful Landmark Events Club Forum in Prague
PRAGUE, Czechia 7–10 September, 2025— Europe Congress has successfully concluded the 2025 edition of Events Club Forum in Prague, Czechia, welcoming over 200 international MICE professionals for 2.5 days of immersive business networking, cultural discovery, and high-level B2B collaboration.
Previous publications
Sri Lanka Tourism Hits Record High with Surge in Indian Visitors
Sri Lanka Tourism recently concluded the second leg of its inaugural Business Networking event for 2024 in India. The event started in Mumbai at the Sofitel BKC on February 9th, followed by its conclusion in Delhi at the Shangri-La on February 20th
News from Mandarin Oriental Hotels Group
Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most luxurious hotels, resorts and residences. Having grown from its Asian routes into a global brand, the Group now operates 36 hotels and nine residences in 24 countries and territories. We present to your attention an info about new Mandarin Oriental hotels that will be opened between 2024 and 2026.
Accor to open a bold array of new hotels in 2024
Across all segments and categories, Accor is opening the doors to an impressive collection of exciting new hospitality options across its spectrum of 40+ hospitality brands around the world. The following is a glimpse into what Accor has in store for 2024.