As China's longest-running professional tourism exhibition, GITF unites global resources:
1,000+ exhibitors from 55+ countries
40,000+ professional visitors, 5,000+ pre-matchmaking meetings
200+ media coverage, 1M+ views on opening day
SOFIA, Bulgaria, 8–10 February, 2026— Europe Congress is opening their 2026 event season with MCE Central & Eastern Europe in Sofia, Bulgaria from 8–10 February 2026. Specifically tailored to MICE service providers in Central & Eastern Europe, this highly focused B2B forum facilitates meetings with high-quality buyers with upcoming business in the region.
ITB China has officially launched its Global Call for Speaker Program, inviting travel industry experts, pioneering business leaders, innovators, and cross-sector thought leaders from around the world to contribute to its conference program.
On December 17–18, 2025, the Moscow City Tourism Committee will host the third international Meet Global MICE Congress - a key international platform for MICE industry leaders from the BRICS and the Global South to network, collaborate, and exchange ideas.
Following the record-breaking success of the 2025 Asia Pacific Incentives and Meetings Event (AIME), independent post-show research and analysis projects $400 million (AUD) in business transactions between exhibitors and buyers within the next year, marking a significant 21% increase compared with AIME 2024.
With the rapid advancement of technology, particularly AI (artificial intelligence) and automation, questions about the future of jobs are becoming more prevalent. In the tourism industry, these concerns are even more pronounced as digital transformation, sustainability, and changing consumer preferences reshape the sector.
The Dead Sea Expo Dome a closed and exclusive complex for cultural events, conferences and live performances, has launched in the Dead Sea in January 2024. It will become the most significant and large cultural point that opens for the first time outside the borders of Israel's central cities.