34th Guangzhou International Travel

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As the longest-running tourism exhibition in China, GITF is rooted in Guangzhou and has always  been the preferred platform for global tourism enterprises to enter South China and the  Guangdong–Hong Kong–Macao Greater Bay Area, while expanding their brand influence. 

Exhibiting at GITF will give you the chance to meet around 40000 of quality buyers,  expand your network, and generate real promotional results.

KEY ADVANTAGES

Powerful Resources

GITF has been deeply rooted in the South China market for over 30 years, maintaining close cooperation with major travel agencies in the region, authoritative tourism associations, the GBA '9+2' Cities Travel Agency Alliance, as well as provincial and municipal tourism boards.

It enjoys strong industry engagement and significant market influence.

The '9+2' Cities Travel Agency Alliance works closely with GITF to jointly create a new chapter for cultural, sports, and tourism development in the region.

The Alliance meeting is held at GITF alongside a cooperation forum. Presidents and secretaries-general from 11 travel agency associations of the 9+2 cities — including Guangzhou, Shenzhen, Zhuhai, Hong Kong, Macao, Zhongshan, Foshan, Dongguan, Huizhou, Zhaoqing, and Jiangmen, attend the exhibition and forum.

Quality B2B Match-making

GITF brings together global destinations, hotel groups, attractions, and transportation providers to connect face-to-face with travel agencies, customized tour operators, and group organizers from South China — efficiently and effectively.

With the Pre-scheduled Appointment (PSA) system, GITF helps exhibitors and buyers prepare and plan ahead, ensuring the best possible results from the exhibition!

Industry Forums & Promotion Sessions

Showcase your brand and discover new opportunities through multiple themed forums and promotion events held during the exhibition.

GITF2025 COMMENTS

Buddhika Hewawasam

Chairman of Sri Lanka Tourism Promotion Bureau

GITF is a really exciting and important travel fair for us. We've been coming here for over 10 years, and every time we get great feedback from the trade, especially from our partners in China. Honestly, among all the fairs we join, GITF has been the most successful one for us. China is one of our key markets — super important for us. Plus, China is really well connected with Sri Lanka, so it's always great to be here.

Feruz Dodiev

Adviser to Chairman of Tourism Committee of Uzbekistan

I think this event is quite important because Guangdong is one of the largest and most promising markets in China for both inbound and outbound tourism. We are glad to participate in GITF 2025. Through this fair, we can not only reach the Guangdong market but also neighboring areas like Guilin, Hong Kong, and Macao. This is a very good location to explore the Greater Bay Area of China.

Hu Yiming

Chairman of Guangdong China Travel Service Co.,Ltd. (GDCTS)

With the theme "Meaningful Tourism, Enduring Connections", GITF fosters global tourism innovation. We joined hands with partners from 55 countries, highlighting three key achievements: China's first polar cruise, Shanwei eco-cultural tours, and the "Sing and Travel Shanxi" music IP. Five industry forums promoted "Culture + Sports" integration, injecting vitality into the Greater Bay Area. We wish GITF continued success in leading future tourism trends.

Wang Mingguang

GM of Comfort International Travel Service (GZ) Co., Ltd. (CCT)

As a key barometer of industry trends, GITF not only offers deep insights into regional tourism dynamics but also highlights new paths for market value growth. With Guangzhou Comfort's rising strength, this year's booth scale and on-site revenue both hit new highs. Leveraging the GITF platform, the company amplified its brand presence and diversified its profit channels.

Tan Jie

Business Manager of China Youth Travel Service Co.,Ltd. Guangdong

GITF2025 is a truly fruitful and well-organized event. I connected with many domestic and international travel providers, gaining valuable insights. The exhibitors' warm hospitality and efficient communication laid a strong foundation for future cooperation. The vibrant exhibition areas, interactive activities, and impressive performances created a lively atmosphere. Professional forums expanded our vision, inspiring new ideas for industry growth. Buyer Night was full of energy and great networking. I look forward to an even more exciting GITF next year!

Chen Xuewei

Manager of Guangdong Yangcheng Travel Co., Ltd.

GITF2025 came to a successful conclusion with an impressive overall experience. The exhibition was grand in scale, with a clear layout of exhibition areas and a large number of quality exhibitors from home and abroad, ranging from traditional travel agencies to emerging cultural and tourism technology enterprises, all of which showcased a wealth of products and innovative services. This exhibition has provided a high-quality platform for industry exchange and cooperation with remarkable results, and we look forward to meeting again next year!

STAR PARTNER DESTINATION PROGRAM

As GITF STAR PARTNER DESTINATION

you will enjoy:

★ Prime booth location

★ Priority PSA matchmaking

★ Keynote speaker at forums

★ Onsite seminar

★ Exclusive media interview

★ Priority sponsorship of [BUYER NIGHT]

★ Speaking at Opening Ceremony & press conference

★ Brand exposure at the venue and across all official promotional channels

May 21 - 23, 2026 

China Import & Export Fair Complex Area C

Guangzhou, China

Apply Now To Secure Your Prime Booth!

CONTACTS

Exhibiting:

dennise.ding@hmf-china.com

jasmine.zhang@hmf-china.com

terry.wang@hmf-china.com