Main Topics
The Experience Economy in MICE: How to Monetise Client Emotions?
The experience economy is a trend focused on selling emotions and delivering unique experiences. In a highly competitive environment, customers of the MICE industry want more than just a high-quality event; they want meaningful experiences and personal involvement.
The 2025 Meet Global MICE Congress has drawn two times more participants
The international congress has confirmed Moscow’s status as a world-renowned center of excellence in the field of business tourism, having brough together professionals from 37 countries of the BRICS and the Global South.
Business Travel & MICE Trends in Morocco 2025 & Outlook for 2026
Morocco continues to shine as one of the most dynamic destinations for MICE and business travel in 2025, blending cultural richness, world-class hospitality and progressively modern infrastructure. At Visit Morocco Travel & Events, we are witnessing strong interest from international planners who seek destinations that offer not only effective business settings but also memorable experiences.
Business Travel Trends 2025–2026: Egypt’s Rise as a Premium MICE Destination
Egypt enters 2025 as one of the region’s most dynamic business travel and MICE destinations, driven by record-breaking tourism performance, stronger connectivity, and a rapid upgrade of hotels, airports, and event venues.
The Legacy Effect: 5 Ways to Make Your Next Conference Matter
As we move towards 2026, the MICE industry faces a timely opportunity: to redefine not just how events are hosted, but why. Gone are the days when success was measured solely by badge scans and hotel bookings. Today, the most meaningful conferences are those that leave a mark long after the last roundtable ends.
A journey into the world of luxury in Dubai with Desert Gate
This unusual famtrip offered participants the “best of the best”: the most striking locations, the most iconic hotels, the most spectacular ballrooms, the most delicious restaurants – and all this in the company of MICE&more founder Lina Moskvina, a renowned expert in the premium segment.
ITB Asia 2025 Sets New Record with more than 60,000 Business Appointments and Strong Industry Momentum
With unmatched growth in international participation, a record number of business meetings, and a sharp focus on innovation, sustainability, and strategic partnerships, ITB Asia has firmly established its position as the largest travel trade show in Asia Pacific shaping the future of travel in the region.
ITB India 2025 Wraps Up in Mumbai with High International Participation
Following three dynamic days of business, networking, and knowledge exchange, ITB India 2025 concluded today, bringing together international and local exhibitors with curated buyers and reaffirming its role as the premier meeting point for the region’s travel industry.
The Future of Events: Key Insights from AIME 2025’s Global Business Outlook Panel
The events industry is undergoing a seismic transformation—driven by AI, sustainability, and shifting attendee expectations. At the Asia Pacific Incentives and Meetings Event (AIME) 2025, industry leaders came together to unpack the trends shaping the future of meetings and conventions.